Food
Bournemouth restraurant interior
brand that had lost its way and knew it was a great opportunity ,” he said . “ Three years on and I ’ m still overwhelmed by the affinity that the brand has with its customers ; millions of pounds into marketing can ’ t buy you that .”
Leveraging the value of a strong customer base is one thing , but Teixeira has been sure to repay the faith through the company ’ s expansion plans , encouraging not only an increase in visitor numbers , but also a change in attitude to bring shareholders back on side to encourage investment into its franchising efforts .
Joe Teixeira , CEO Harry Ramsden ’ s
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