Harry Ramsden ’ s
“ I ’ m still overwhelmed by the affinity that the brand has with its customers ; millions of pounds into marketing can ’ t buy you that ”
– Joe Teixeira , CEO Harry Ramsdens
Harry Ramsden ’ s has undergone somewhat of an overhaul over the past three years and is now surpassing the already high expectations of Chief Executive Officer ( CEO ), Joe Teixeira as the company drives forward its company stores , franchising and licensing arms .
Having been in the hospitality industry for more than 25 years , Teixeira was well aware of the iconic status of Harry Ramsden ’ s in the UK but has been taken aback by the level of affinity that its loyal customers still has with the brand , paving the way for such a rapid regeneration .
“ When I was given the challenge of turning Harry Ramsden ’ s around I saw an iconic
54 October 2014