lot of good people I get a chance to work with , and the franchisees are really my second family .”
This year Golden Chicken launched a pilot location in a new region with a lot of proven potential for the right chains – China . So we sat down with Parmerlee to discuss franchising partners , supply chain logistics , and the considerations that come into play when a regional chain goes global .
FDF World : How did you know that the time was right for expansion into a new country ? What drew you to China ? Mark Parmerlee : It was really twofold – first , we ’ ve been fortunate enough to have a real solid growing base in the United States and felt like we were ready to start looking abroad . We took
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