Written by : SASHA ORMAN

How do you know that the timing is right to expand internationally ? That ’ s a difficult question – it ’ s a deeply personal question , and the answer can vary greatly from franchise to franchise . You may feel like you need to expand to the point of saturation domestically before you can think about international expansion , but that ’ s not necessarily the case . Growing internationally can be an entirely different strategy with its own separate set of concerns . Golden Chick is the perfect example of a franchise that made the leap straight from regional to international . Mark Parmerlee , CEO and owner of the Texas-based fried chicken chain since 1989 , is still passionate about working with his franchisees in creative ways to grow the business . “ It ’ s a lot of fun ,” he explains . “ There ’ s a

14 October 2014