SPECIAL DELIVERY billion-dollar business , with everyone mes like Walmart and Tesco on board
online delivery services over visiting a grocery store in person ? Today ’ s culture is one of convenience , and after a long day at work consumers are much more receptive to — and even willing to pay a premium for — the idea of delivery , especially when they can place an order from their computer at work or from a mobile app during the commute home . While the biggest draw for any consumer is savings , the study finds that consumers are willing to sacrifice some savings if it ’ s compensated in extra convenience .
“ Nearly two-thirds of respondents say they would shop more online if they were offered convenient checkout and had the ability to quickly reorder items ,” reads the study . “ Furthermore , many are willing to pay more for the convenience of not having to go into a store . Eighty percent of respondents say they are willing to pay for home delivery instead of going to the store
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