RETAIL
CONVENIENT , BRIGHTLY LIT and filled with all of the necessities and impulse buys a consumer can imagine , why would anyone choose delivery over the immediate gratification of grocery shopping in person ? It seems like a strange thought in hindsight , but it wasn ’ t too long ago that this was the prevailing thought — forward-thinking startups like Webvan that made a run at grocery delivery ended up failing when the dot com bubble burst .
But technology evolves fast , and what was strange 20 years ago is looking more appealing today , especially in crowded cities . By the mid-2000s regional delivery services like FreshDirect were starting to pick up traction , and in 2007 delivery powerhouse Amazon started testing the waters of grocery delivery with its first beta test of AmazonFresh . Today grocery delivery is thriving as a billion-dollar business , with everyone from startups to the biggest retail names like Walmart and Tesco on board . According to a new study from A . T . Kearney , online grocery delivery is expected to account for 12 to 16 percent of the total grocery market share within the next decade .
But even with this steady
Today grocery delivery is thriving as a from startups to the biggest retail na
growth , success in this arena is not necessarily a sure thing for every retailer — Albertsons discontinued its delivery service years ago , and has yet to try again . Before investing in building an online delivery service for your brand , understanding what makes online delivery services successful is essential .
Convenience is Key Why would consumers choose
14 November 2015