Food Magazine November 2014 | Page 39

So Delicious ( 2014 )
SUSTAINABLE BRAND ACQUISITIONS

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So Delicious ( 2014 )

Acquired By : WhiteWave Foods Price : $ 195 Million
Consumers are demanding non-dairy milk alternatives – and with the popularity of Greek yogurt refusing to recede , the demand for non-dairy yogurt alternatives is just as strong . No one is a bigger force in the dairy alternatives market than WhiteWave Foods , and this year the brand made a bid to consolidate and grab more of the market share by moving to acquire smaller plant-based beverage and yogurt brand So Delicious .
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