TOP 10

Small brands don ’ t always stay small brands forever . Sometimes they grow on their own accord , but more often than not they are acquired by a parent company . Every year , dozens are snapped up by multinational corporations hoping for some mutual benefits – in helping provide a smaller brand with the production and distribution power to succeed on a larger scale , that parent company might also absorb the good will and consumer following that the smaller brand has built up .

Acquired By : Groupe Danone Equity Stake : 80 Percent

Groupe Danone may not own Stonyfield Farm completely , but it is quite the majority shareholder with an 80 percent equity stake in the organic yogurt brand . This ten-year partnership has worked out quite well for Stonyfield Farm overall , granting the oncesmall business access to larger retailers like Walmart and further distribution throughout Danone ’ s network in Europe . 38 November 2014