FRANCHISING
to guests through our footprint and the hundreds of thousands of guests we serve per day . In turn , for providing them access , we get access to unique differentiated high quality products and ingredients that help us build that brand culinary point of view that we want to carry in the marketplace that ties back to this fast-crafted positioning .
It ’ s just a wonderful purpose and value to get up every day and think about what can we introduce a mass consumer to – what flavors , what ingredients that they may not have had a chance to try yet , but once they do they ’ re going to be hooked .
FDF : How will this sandwich help Arby ’ s maintain its steady growth ? JT : LTOs are the lifeblood of many QSRs , and that goes for us as well . This is just the latest chapter in what we ’ re writing , which is a consistent steady stream of highly compelling , unique , differentlyshaded LTOs that are going to get folks up off the couch and have them drive past several other QSR choices to get something that they can only get at Arby ’ s and can ’ t get at home . We ’ re finding great success with our sales this month as we ’ ve launched this sandwich , and we ’ re just looking to keep that momentum rolling in the coming months with innovations that build on this success model that we think this sandwich certainly represents .
An Arby ’ s Exterior
FDF : What does the future hold for Arby ’ s as far as new upcoming LTOs ? JT : We ’ re a brand that was founded on roast beef – we love beef and our guests love beef , and we ’ re going to be introducing additional ways to enjoy beef , and one of those is coming up soon in December . It ’ s
22 November 2014