ARBY ’ S NEW KING ’ S HAWAIIAN BBQ BRISKET SANDWICH
premium high quality bun and put those two things together .
FDF : How does this new sandwich reflect on Arby ’ s overall product innovation strategy ? JT : We believe Arby ’ s defines a unique position in the marketplace . We ’ re starting to call that place “ fast-crafted .” What we are trying to do for our guests is deliver the quality and made-to-order with care aspect of fast casual within the convenience of QSR . This sandwich I think is a great example of that . This is really about slow food cooked with culinary expertise and care – 13-hour smoked brisket – but served within a minute or two through a drive-thru for under six bucks .
“ We believe Arby ’ s defines a unique position in the marketplace . We ’ re starting to call that place ‘ fast-crafted .”
– Jim Taylor , SVP Product Development and Innovation
Again , I think it ’ s a perfect representation of where we want to take the brand – to really knock people ’ s socks off for the type of food they can expect to get at Arby ’ s . It ’ s always going to be about great high-quality meats and great bread as components to a great tasting sandwich , but within a price point and certainly within a type of time frame they ’ ve come to expect with the premium side of QSR .
FDF : Why partner with Kings Hawaiian ? What is the benefit of partnerships for you and your partners ? JT : The foundation that our brand was built on , even when the Raffle brothers started it fifty years ago , was all around differentiated high quality premium products . So we want to partner with people from a brand standpoint that share that value of differentiated high quality premium food , but that also share the value of saying that it shouldn ’ t be exclusive . I kind of like to say that we ’ re about the “ democratization of deliciousness .”
In terms of partnering with brands , we can provide greater access
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