ARBY ’ S NEW KING ’ S HAWAIIAN BBQ BRISKET SANDWICH
love to eat and then trying to figure out how to put a unique twist on it that makes it even more craveable and of more value to our guests .
Great sandwiches are really centered around two things : really flavorful high-quality meat , and then bread that is equally delicious . We happened to have great tools for both of those things in our arsenal already when we launched our first step with King ’ s Hawaiian back in May of 2013 . It ’ s just fantastic bread – the sweetness of it , the softness of it , the flavorfulness of it – and a lot of consumers are starting to recognize this brand across the whole USA . So that innovation , when we applied it to roast beef , was a big success .
In October of 2013 , we launched our Smokehouse Brisket , which is smoked for 13 hours in a fantastic facility with hickory wood and these amazing pit BBQs , and so we felt like “ wow that is the perfect way to elevate a classic American taste for BBQ , with this really premium high quality brisket meat that people quite frankly can ’ t cook or don ’ t want to cook at home and take that amount of time and care to do , with this amazing
Hawaiian inspired sweet buns
Arby ’ sTexas-smoked brisket
Arby ’ s New King ’ s Hawaiian BBQ Brisket Sandwich
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