FRANCHISING
THERE ’ S STRENGTH IN numbers . That ’ s a concept that has stood the test of time , and one that all fast food franchises should take to heart . Collaborating with other like-minded brands draws on the biggest strengths and the consumer appeal of both to create a product that ’ s even bigger than the sum of its parts . Collaboration is also a simple way to elevate consumer interest through brand recognition , and a successful launch means increased exposure and better sales on both sides of the partnership .
This season Arby ’ s launched the King ’ s Hawaiian BBQ Brisket sandwich , a new LTO building on the initial success of last year ’ s collaboration with specialty bread brand King ’ s Hawaiian . We sat down with Jim Taylor , Arby ’ s Senior Vice President of Product Development and Innovation , to discuss the new sandwich and what it means for the franchise and its future .
Food Drink and Franchise : What was the inspiration for new sandwich and the collaboration with King ’ s Hawaiian ? JIM TAYLOR : From a product development standpoint , a key to Arby ’ s success has really been taking a look at what Americans
Executive Chef Neville Craw explain what makes a good smoked brisket