AUSTRALIA abroad and domestically .
“ We have really good products that can be consumed at various occasions , whether it ’ s for breakfast , snacking , lunch or dinner ,” notes Hitchcock . “ We ’ re really focusing on increasing the consumption of our existing product range , as well as on new products that are targeting specific eating occasions .
“ For example : snacking . We ’ ve launched a range of salami bites , which are snacking products . Rather than launching a whole lot of new products , we ’ re thinking about how we can use existing ham , bacon and smallgoods products for different occasions . New products are clearly part of our growth , but it ’ s also about taking existing products and getting more consumers to eat them on more occasions .”
A Commitment to Quality What is it that sets Primo Smallgoods apart and has helped the company become a household name throughout Australia and New Zealand ? A major component is the brand ’ s commitment to investing in the quality and consistency of its brand . Part of that commitment is in operations that don ’ t just maintain the status quo but are always improving .
“ Continuous improvement is something we ’ re always focusing on ,” says Hitchcock . “ How can we get better ? How can we reduce wastage ? How can we improve productivity ? How can we reduce energy ? How can we get better yields out of the meat that we ’ re using to produce our finished product ? How can we reduce packaging waste ? Those are things we ’ re continuously looking at , and we have dedicated continuous improvement managers at each of our two major smallgoods sites [ in Brisbane as well as Chillura ] that are responsible for helping our teams improve their productivity , reduce costs , and reduce wastage .”
Another part is the willingness to reinvest in keeping the company operating at its best . “ One thing Primo has a good track record of over the years is investing in plants and equipment — from new equipment and new machines to
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