PRIMO SMALLGOODS
product development ,” says Hitchcock . “ We participate in a very large category , and our customers and consumers are looking at us as market leaders to grow that category . A key plank of that growth will be through new product development , innovation , packaging and expanding the smallgoods category .”
Along with the ability to focus on new product development , the new Brisbane production site is also built with extra space ,
Serious about business since 1870
The Food Ingredients Division manufactures and blends a wide range of selected ingredients for the meat , poultry , smallgoods , bakery , health & nutrition , snack food & beverage industries .
1300 130 952 www . oppenheimer . com . au allowing for Primo Smallgoods to add production lines and ramp up its output as it makes moves to increase its export reach .
“ We have some quite aspirational growth targets for exports , and what this facility has enabled is that — as we grow our export business — we ’ re not constrained by capacity ,” says Hitchcock . “ So a large part of that facility is not only growth for the domestic market , but to provide growth for the export market . At the end of the day , that ’ s one of the major reasons we invested in a brand new facility that was much bigger than what we need today : it ’ s been built with the future in mind .”
Growth on Multiple Fronts With the support of JBS , Primo Smallgoods is primed for growth in several areas . In one arena , the business is ready to take its products to new audiences in Asian markets like Korea , Indonesia and China . Primo is also taking a look at different ways to market and enhance its product lines for growth both