Grilled Miso Chicken customer surveys and invitations for its “ best customers ” to road-test new dishes at tasting sessions , it ’ s abundantly clear that EatFirst ’ s ‘ customer is always right ’ directive goes far beyond simple lip service .
“ We ’ ve been on a great journey together for the past three years ,” Parekh says . “ While there are a lot of food companies out there , I don ’ t feel there is anyone doing what we ’ re doing – creating innovative food experiences of a really , really high quality .”
61