TALASH HOTELS GROUP
a six-figure sum to overhaul its web platform , which will become a onestop-shop for potential visitors to explore the company ’ s choice of hotels and utilise an innovative booking solution to easily reserve rooms and book restaurant tables .
The new site will also have video content at its forefront , a deliberate strategy to engage the modern consumer .
“ In today ’ s market the consumer is buying with their eyes ,” comments Ravi . “ They ’ re not buying by reading anymore . It ’ s so important to make sure you ’ ve got video websites , which a lot of hotel groups in the UK still haven ’ t got smart to . It ’ s started in the United States , but it hasn ’ t started properly here yet . We ’ re going to be one of the first hotel groups in the UK to have a video-led site .”
Talash Group ’ s commitment to innovation doesn ’ t stop there , with the firm currently working on two pieces of pilot technology that would greatly improve the customer ’ s experience on-site ; a direct marketing tool to send key hotel information straight to guests ’ devices when they arrive at the property , and also an automated check-in system that hugely simplifies the process for both the visitor and members of staff .
Giving something back In February , Talash Group picked up the ‘ Excellence in Business ’ award at the 4th Signature Awards at the International Convention Centre in Birmingham , and Sanjay and Ravi each admit that the surprise at receiving this recognition led them to reflect on the journey they ’ ve been on since 2005 . As a gesture last Christmas , the brothers helped with providing food for the homeless community and both are determined to inspire other young business people in the West Midlands and beyond to follow through with their aspirations , as Ravi explains .
“ We feel a lot of young people can benefit from our experience . What we ’ ve now started to do is work with some of the local entrepreneurs to create a community . It ’ s about engaging them with how we did it – we know how to continue the growth in our business but some
136 June 2018