ANZ to its size , Naked decentralises its supply chain , with warehouses in NSW , Victoria and Western Australia , meaning Angels in major cities such as Sydney , Melbourne and Perth all get next day delivery .
With customer experience at the forefront , the website has just launched a tastebud matching algorithm , and it ’ s also about to launch live chat in the mobile app .
“ We love innovating and pushing the envelope ,” adds Banbury . “ Once you become an Angel , the loyalty factor is very important and we ’ re always looking for ways to improve the customer experience . “ We also put a lot of effort into the culture and the ethos of Naked , and I think people like working for a business with a purpose . We ’ re trying to stick it to the big guys . Everyone loves the fact we ’ ve built a really viable business and are going up against the likes of Coles and Woolworths , and that ’ s really a lot of fun .
“ We want to revolutionise the wine industry – and we ’ ve only just started .”
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