NAKED WINES
“ Everyone loves the fact we ’ ve built a really viable business and are going up against the likes of Coles and Woolworths , and that ’ s really a lot of fun ”
– Greg Banbury , Managing Director , Naked Wines Australia
Naked Wines ’ website currently boasts approximately 200 wines ranging from $ 8- $ 30 dollars , with most of them in what it calls the ‘ sweet spot ’, costing $ 12-15 a bottle , which Banbury claims is comparable to $ 30-35 bottles of wine in the bottle shop .
“ We believe there ’ s not a bottle of wine in the world that costs more than $ 20 to physically make when you take in fruit , winemaking , oak , glass , label , screw cap etc ,” he says . “ 20 bucks really is the max , and that ’ s with really top quality fruit .
“ There ’ s no reason that any bottle of wine should cost more than $ 30 – anything over $ 30 and you ’ re paying for a name or a brand , or scarcity or stuff that you can ’ t taste .”
While delivery logistics within Australia is obviously difficult due
124 June 2018