NAKED WINES

– all of which go into the cost of the wine but don ’ t add to the flavour .

Banbury explains how they knew that if they did a good job from the outset – facilitating that winemaking process by funding the winemaker , and taking over the “ boring stuff in the middle , like building a website , doing the logistics , shipping it to the customer ’ s door , handling the customer service ” – and they did it well , they ’ d have a booming business , with loyal , returning customers .

“ The great thing about the model is that it ’ s very authentic ,” he says . “ You genuinely can make wine for a lower price if you work with winemakers the way that we do . There ’ s no one clipping the ticket on the way through and there ’ s no risk – you ’ re only really paying for the juice and the winemaking talent .

“ It ’ s a ground-breaking new model and only possible because of the internet . Up until now , the wine industry has just made wine , put it in boxes , stuck it in a warehouse , and then tries to sell it later .

“ We ’ re going straight to the winemaker and selling it all before the

– Greg Banbury , Managing Director , Naked Wines Australia

120 June 2018