ANZ
Customers enjoy one of Naked Wines ’ tasting events who loves making the product .” Naked Wines ’ consumers are called ‘ Angels ’ – after the rich New Yorkers who used to fund Broadway shows by fledgling writers – directly support independent winemakers by paying $ 40 a month in return for exclusive access to delicious hand-crafted wines at low prices . Banbury was a co-founder of Naked Wines in the UK , along with eight of the old Virgin Wines team lead by Gormley . The business launched in Australia in 2012 and he took the role of Australian Managing Director in April 2016 .
“ In Australia , we ’ re putting the power back into the hands of the two most important people , the wine drinker and the winemaker ,” he says . “ There ’ s a bunch of dead costs in the production of wine that the consumer ends up paying for .”
The idea of a ‘ naked ’ wine is one where the all the things you pay for but can ’ t taste are stipped away . The winemaker is freed from all the things they might not be good at , like spreadsheets , selling , attending trade shows , hiring sales people
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