CARGILL CENTRAL AMERICA
End of the Responsible
Linking program , counting with four of Cargill ’ s distributing clients : Distribuidora EMVI , Rapalo Corporation ,
Concentrados & Servicios Multiples , and
PROCOMSA
Cargill ’ s presence in Central America has been an ongoing affair since the late 1960s , as this was the year of the company ’ s first acquisition in the region . In the mid-1970s , a new affiliation changed the company ’ s business direction , from producing concentrated food to poultry farming , processing and marketing .
As years passed by , Cargill ’ s business in the area was mostly established in Honduras , Nicaragua and Costa Rica , with lesser investments in other countries such as Guatemala . The company ’ s operations have extended to production and distribution of food for pets , operating a Purina licensee in the area , and acquiring and developing cold cut brands .
Cargill ’ s main endeavor is to help all countries the corporation has businesses in , to surpass the inherent condition of commodity suppliers by developing and marketing goods with added value , which -in this case- takes Cargill to use the raw material in seeds growing in Central America as to feed livestock raised in the company ’ s farms and complete every process all the way until reaching consumers , who will pick ready-tocook products in the region ’ s supermarkets . This implies branding for different products , different countries , as well as developing and maintaining distribution channels .
“ Our purpose is to work within clear strategies and investments to cater for and help develop the communities we belong to ,” explained Xavier
82 June 2015