JUHAYNA FOOD INDUSTRIES
FOOD more . Currently we are the only one implementing this model , but other companies are looking at it ; you just have to be ahead all the time .” Pedersen noted that with large scale growth comes a great responsibility to succeed in the future , he said : “ Growth has usually been between 20 and 35 percent on a yearly basis , this has slowed down but still a very high level compared to other parts of the world . Therefore we are always planning to invest in new machines to cope with these opportunities . Flexibility is key in Egypt ’ s current business environment .”
Progressive strategy In order to retain its commanding position in the Egyptian market , Juhayna applies the same global standards to its recruitment and human resources operations as it does to the technological and manufacturing aspects of the company . Juhayna not only aims to source the right person for the job , but also seeks to develop its people through a variety of training methods . Whilst Juhayna is first and foremost an Egyptian company , it is not afraid of dipping into the global talent pool to ensure that its operations stay at the very cutting edge of its industry .
Pedersen said : “ We are currently implementing a new skills program to make sure that , no matter what stage a person is at in their development , there will be a way for them to progress . It will be clear what skills people need ; we are implementing a plan for
Juhayna ’ s flavoured drinkable yoghurt which was released to the market in 2001
www . juhayna . com 39