Food Magazine June 2015 | Page 37

FOOD very strong supply of high quality raw materials .” Juhayna believes in the value of long term relations with both its suppliers and customers . Juhayna has been providing McDonalds with products for over 20 years ; another good example of its long term focus can be seen in its sponsorship of Al Ahly Football club which began in 1998 . Pedersen said : “ It is rare to find this kind of commitment in today ’ s world , but you clearly feel this way of working in the company on a daily basis .”
Technology Pedersen was proud to highlight Juhayna ’ s pioneering work in setting global standards across range of aspects , he said : “ We were the first company to implement a fully automatic warehouse in Egypt and we are currently working on being the first to have environmentally focused packaging . All this is keeping the company in poll competitive position .” Instead of resting on its laurels , therefore , the company is seeking to implement the latest technology ahead of its regional rivals , and also to maintain a competitive stance with multinational companies with an interest in Egypt .
Alongside fully automated manufacturing processes , Juhayna has recently equipped its sales team with the latest hand held digital mapping technology , which will enable them to track the progress of the company ’ s distribution fleet in real time , providing the best information possible to customers . Pedersen said : “ Here , technologically , this is something that we need to support more and

Key personnel

Safwan Thabet CEO and Chairman
Safwan Thabet has been Chairman of the Board of Directors and Chief Executive Officer of Juhayna since founding the Group in 1983 . Mr . Thabet has left a distinctive mark on Egypt ’ s investment map , having played a central role in the development of the food sector for more than 30 years through various appointments and positions which he has held , including :
- Member of the board of the Federation of Egyptian Industries ( FEI )
- Member of the board of the Chamber of Food Industries
- Chairman of the board of the 6th of October Investors Association
- Member of the board of Sixth of October Development and Investment ( SODIC )
Safwan Thabet holds a Bachelor ’ s Degree in Mechanical Engineering .
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