JUHAYNA FOOD INDUSTRIES
In 1993 Juhayna was also the first to launch ‘ Light ’ yoghurt in various sizes
1,000 brand-equity-index score . When it was listed in the Egyptian Exchange Market in 2010 , ‘ Africa Investor ’ dubbed it as the best African Initial Public Offering ( IPO ). Juhayna ’ s juice factory won the regional Arab Award of Quality in 2014 .
Number of vehicles in Juhaynas distribution network
Strategic Operations The Juhayna Group is comprised of different subsidiaries , which enables it to deploy multiple operational capabilities across its product lines and beyond ; in the past this has even acted as a buffer for the company in the face of globally adverse conditions . To supplement its state of the art manufacturing facilities , Juhayna utilises 24 distribution centres and over 1,000 vehicles through its subsidiary Tiba . Additionally , Juhayna ’ s Al-Enmaa company uses modern farming methods to breed dairy cows and grow cattle feed as well as fruit for juicing .
Pedersen said : “ In the long term it is securing a
36 June 2015