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bypassing conventional supermarkets altogether and setting up a more exclusive retail network . According to Organic Monitor , this route can shield green brands from having to deal with the complexities of mainstream distribution by handling marketing and distribution more directly . The firm notes that this model has historically been most successful outside of the food and drink world , with cosmetics
“ We are seeing a growing number of home delivery schemes for organic foods which enables companies to deal direct with
consumers ,”
- Amarjit Sahota
18 June 2015