MAKE YOUR COMPANY A LEAN , GREEN MARKETING MACHINE
food brands have ventured into specialty food shops and department stores in Asia where the high prices are not so pronounced .”
Another challenge can be competition from retail-owned private labels , which currently hold the highest market share among green brands . “ These are doing very well for two reasons ,” says Sahota . “ First , private label products tend to be priced competitively compared to branded products — for instance , in the UK : organic milk under private labels is about £ 1 per litre , compared to about £ 1.15 per litre for brands . Second , retailers are more incentivized to market their own brand products compared to branded products .”
For green packaged foods manufacturers that have the capability to produce private label goods for retailers as well as their own branded products , this route can also be highly rewarding .
For others , one avenue toward mass marketing could be through
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