FAST CASUAL TAKES ON THE WEDDING INDUSTRY
allowing every guest to get exactly what they want while also giving the host a stress-free , inexpensive option for entertaining a big crowd ,” says Danielle Winslow , Chipotle spokesperson .
According to the chain at the time of its launch , getting into the catering game allowed Chipotle a new avenue to better serve its customers and start changing the way they perceive fast food in terms of quality and versatility .
“ We are changing the way people think about and eat fast food by offering our customers better ingredients from more sustainable sources in a way that is affordable and accessible ,” said Steve Ells , founder , chairman and co-CEO of Chipotle , in a press release announcing the launch of the chain ’ s catering capabilities . “ With catering , we can now better serve our customers by allowing them to bring Chipotle into their homes , offices and schools where they can conveniently and effortlessly share the food that they love with large groups of people .”
There ’ s also more to that choice than just a sustainable option — for consumers , choosing a favorite fast casual or QSR brand to cater an event like a wedding can provide an element of comfort and of laid-back fun , bringing a younger and more casual feeling to a formal occasion . Chipotle understands this , noting that their catering option appeals in particular to a younger and more casual
“ The Chipotle catering spread is an affordable option for couples who are on a budget or want to offer an alternative culinary option ”
– Danielle Winslow , Chipotle spokesperson
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