RETAIL
WEDDINGS , MORE OFTEN than not , are exceedingly formal affairs — sometimes to the point of being stiff and predictable , not to mention cost-prohibitive to many .
What if there was a way to create a more fun and less formal atmosphere for a wedding party ? Are consumers ready to welcome restaurant chains into their hearts at their most special occasions ? With food trucks and catering specials , fast casual and QSR chains are betting that the answer is yes .
There has been speculation for some time now that the tides are turning on the formality of the wedding industry and that now is the right time for fast food chains to strike in this arena . The Millennial generation is one that ’ s in love with pizza , french fries and the irreverent comforts of being young forever . It ’ s a generation that ’ s not on the whole about growing up too fast — and it ’ s the perfect generation to start embracing the fast food wedding .
Chipotle Mexican Grill first launched its catering program in 2013 , starting with a small test market in Colorado before expanding the service full scale across all of its locations nationwide .
“ The customizable ordering style of Chipotle accommodates many tastes and preferred meal combinations ,
Chipotle catering bar for events
14 July 2015