WITH THE LAUNCH of its newest Seattle outlet , the Reserve ® Roastery and Tasting Room , Starbucks is hoping to capture a new demographic and usher in the next evolution of the Starbucks brand .
Launched in Seattle ’ s Capitol Hill neighborhood , nine blocks from the brand ’ s original Pike Place location , the Starbucks Reserve ® Roastery and Tasting Room is designed as an interactive experience enticing consumers into engage with the brand on a new level and experience coffee in a new way . The 15,000 square foot location sets aside 6,654 square feet for its tasting room , where consumers will be able to order coffee beverages prepared through one of six
13