LEADERSHIP
36 keeping its finger on the pulse . Through its venture group , PepsiCo is keeping an eye on the food , beverage and snack sector as well as untapped opportunities of growth known as ‘ white spaces .’
Now , as it expands its project to North America , PepsiCo is on the lookout for the next big thing – but what does that entail ? For Grubbs , it ’ s important that the startup has strong business acumen and a long term strategy . “ We focus on what segment they are operating in and whether it aligns with our long term perspective . We ask if they have developed a proof of concept with customers even in new channels that could help the company grow . Have they put together a leadership team that we believe will support and drive the company ?” By checking these boxes , PepsiCo wants to see the beginning of an impactful brand , one that resonates with customers and meets an untapped market . Whilst the products on their own are crucial , the essence of the company and its connection with the consumer is also a prerequisite for PepsiCo .
PepsiCo is also keen to work with startups which align with its ‘ purpose with performance ’ mission : an ethos that champions sustainable , long-term growth while leaving a positive mark on society and the environment . “ We ask
DECEMBER 2018