35 benefited from the programme and have continued to see acceleration over time .”
Last year ’ s winner of the European accelerator programme , Erbology , has also continued on an upward trajectory . The London-based company , which produces a line of powders , oils , snacks and ingredients aiming to boost the nutritional value of foods – used its € 20,000 winnings to develop new products and raise brand awareness . “ Erbology has really taken the reins and continued to drive their portfolio and expansion ,” notes Grubbs . “ They ’ ve moved into the US market and they ’ ve continued to refine their positioning with consumers . Erbology has been one startup that ’ s really remained true to what the brand is about whilst building a deep consumer following .”
Armed with inventive sustainability plans , unique taste propositions , trailblazing technologies and more , innovation is rife in the food and beverage sector and PepsiCo is
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