EUROPE
141 each partnership , but Malting is careful to add that although good relations are important , neither supplier nor customer should become too comfortable and it ’ s vital to ensure a strict tendering process is maintained for every contract . “ I think it ’ s a fine balance between having a really great network , partnerships and relationships – however , these relationships can never become too close because I think it ’ s critical that you keep your eyes open to see if there are alternative offerings on the market that can potentially do a better job ,” he says .
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