MIDDLE EAST “ But we do have our local suppliers and every supplier is key in our books . We develop long-term partnerships that are built around serviceability , reactiveness and reliability . At the end of the day , if our business is successful , our supplier and our partner ’ s business will be successful too .”
As a franchisor , one that has already begun to achieve undoubtable success , eyes will no doubt begin to look to the future and future locations . Le Gassick , and MIF , do have long term ambitions of expanding across the wider GCC with an additional one or two brands to complement the existing More Café , Pause and Glow . “ We need to be in and operate in all GCC Countries which we are not at the moment ,” he says . “ Saudi Arabia is a huge market potential for us and so we will look to finalise a good partner there to really develop the business in that market . “ Optimistically of course , we ’ d love to move into Europe in the future and maybe even into Asia and the US .”
“ We could probably go and open in the US right now , but I think it ’ s important not to run before we can walk .”
— JAMES LE GASSICK , CEO , More-Café / Intelligent Foods
But importantly for Le Gassick , he understands the importance of remaining pragmatic and will do so with the support of the biggest supplier partner MIF has . “ We could probably go and open in the US right now , but I think it ’ s important not to run before we can walk ,” he says “ that said we have worked out in some detail how we could open and support a franchise partnership in the UK ”. “ We are currently focusing on establishing a bigger base here in the GCC which will support the future growth of the brands and with the strength of our relationship with Intelligent Foods , MIF will continue to develop some of the best franchises across the region .”
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