James Le Gassick
MORE CAFE / INTELLIGENT FOODS
BIO
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James Le Gassick
CEO , More-Café / Intelligent Foods
With over 20 years of experience in the UK and 10 years in the Middle East James is heading the worldwide expansion plans for the More brands as well as Intelligent Foods the food manufacturing business behind the More brands .
He has a strong background in operations , marketing , franchise development , concept creation , leasing and project management in the food and leisure industry and has managed some of the largest F & B brands in the UAE and has a passion in driving innovation and quality . customer and clients and we take on board this information and we act fast .”
“ You have no choice but to act fast in this competitive market , as customers ’ expectations are changing quicker and quicker .”
Franchising is a journey that not one company can achieve alone and MIF , through Intelligent Foods , can call upon the services of critical strategic partners and suppliers that help the company as it continues to grow across the region .
Already operating in Dubai , MIF has recently opened a Pause franchise in Kuwait , has a distribution network in Oman as well as Kuwait and will soon be opening More in Bahrain and More & Glow to open in Kuwait shortly after the summer . The company is also targeting later this year to open a More outlet at Jeddah ’ s newly developed Corniche in Saudi Arabia which will be used to support future franchisee operations within the Country .
Needless to say , MIF will require those partners more than ever before . “ We don ’ t have that many suppliers ; obviously Intelligent Foods is the biggest supplier to More , Pause & Glow ,” says Le Gassick .
AUGUST 2018