MORE CAFE / INTELLIGENT FOODS
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“ The change , using Dubai as an example over the last 10 years , is incomprehensible .
Thousands of restaurants have opened in that time and hundreds of new franchisee brands have entered this very competitive market ”
— JAMES LE GASSICK , CEO ,
More-Café / Intelligent Foods
More Café Launches New Icecream Brand in Dubai .
More Café started 2018 with a redesign of its outlets , a flagship store in Mercato Mall and introduced a new ice cream brand and getting to market , because in this region , things can take a little bit more time than perhaps you ’ d experience in other regions .”
MIF launched its first franchise brand back in 2008 through More Café , in Dubai . Since Le Gassick joined the company , MIF has added two more franchise concepts to its portfolio – Pause by More Kitchen and Glow by More Kitchen .
Pause is a food-led coffee shop , which Le Gassick feels represents an innovative way of approaching the standard coffee shop that one would expect to see in the high street with a real focus on raising the bar on the quality of food and how it is displayed “ I was always taught in my food retail days that people buy with their eyes which
AUGUST 2018