Food Magazine August 2018 | Page 169

MIDDLE EAST
169 years but has been operating in the food and beverage market in the GCC for 10 years . Over this time , Le Gassick has worked in a number of roles for a number of organisations and this has provided him with a keen understanding of how the sector works , from franchisee to franchisor and from client to supplier .
“ I think based on the experience I ’ ve got in the region , and the different food concepts , I pretty much know how things work ,” he says . “ What do our guests expect , what are the expectations of our clients , and also how much time things can take in terms of logistics
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