LOTTE WEDEL
ter than these exclusive chocolate shops . With around 27 retail sites and additional franchises , these chocolate shops provide a unique experience for Wedel ’ s customers , bringing the chocolatiers vision of ‘ childlike joy ’ to life .
“ Our retail sites are perhaps at the foundation of our business ,” Kluszczyński says . “ You can see the magic behind the company and it brings you back to your childhood because you can smell the chocolate , you can see our pralines being made , you can drink our chocolate and get special products for special occasions . It ’ s something really special .”
Marrying the company ’ s innovative thinking and renowned brand , Wedel has gone from strength to strength through the decades . Kluszczyński says this success wouldn ’ t be possible without the company ’ s passionate team .
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