EUROPE its eyes further afield through its growing international export operation .
“ We see plenty of opportunities , both in the domestic market as well as in the export market ,” Kluszczyński says . “ Looking only at Poland , especially last year , we saw tremendous growth with the Polish confectionery market growing 7 %.”
“ I ’ d say the export market is also becoming more and more important ,” adds Kolano- Wysokińska . “ We export to over 60 countries worldwide , with regions like the UK , USA and Canada being our most important markets .
“ Russia is definitely a market that we would like to explore further as it has similar tastes to the Polish market .”
Keen to cement the company ’ s brand , Wedel also has its own retail spaces in the market .
The Polish firm is proud of its rich history and heritage and nowhere is this manifested bet-
“ WHEN THE COMPANY WAS FIRST FOUNDED , EMIL WEDEL LOOKED TO HIRE PEOPLE WITH PASSION , AND THIS IS HOW THE COMPANY STILL OPERATES TODAY ”
— Sławomir Kluszczyński , Chief Operating Officer
131 www . fdfworld . com