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“ When the company was first founded , Emil Wedel looked to hire people with passion , and this is how the company still operates today . We are passionate people who love the product , who love the history of the company , and who act as owners and entrepreneurs so that we can contribute to the company ’ s history and its present .
“ For me , this is what Wedel is about : quality , innovation , being beloved by our consumers , but also the people behind the company ,” he adds .
Amidst fierce competition , it ’ s become important for chocolate makers to be innovative ; yet it ’ s equally important to respect the art behind the craft .
As such , whilst Wedel has brought unique products and methods to innovate the market , it has also championed its legacy – its wafer cakes , for instance , are hand decorated today just as they have been for almost a century .
Striking a balance between the company ’ s
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