LOTTE WEDEL
120
“ I would say the core vision of Wedel is that we want our consumers to feel childlike joy ,” she adds , “ because that ’ s exactly what chocolate is about .”
As the oldest chocolate brand in the country , Wedel has won people ’ s hearts and business for generations since it was first founded in 1851 .
Over its rich history , the firm ’ s passion for the art of chocolate making has been evident . Although the company has grown , it seems the values instilled by founder Emil Wedel are still very present today .
“ We have a long tradition at Wedel and today we are one of the most recognised companies in the market ,” says Chief Operating Officer Sławomir Kluszczyński .
“ Our goal to be the best , most beloved company for our customers is in line with the vision of our parent company , LOTTE Group , as well as our founder .
“ WEDEL ’ S STRENGTH LIES IN HOW WE CONTINUOUSLY IMPROVE , INNOVATE AND CHALLENGE THE MARKET ”
— Sławomir Kluszczyński , Chief Operating Officer
AUGUST 2018