ANHEUSER-BUSCH INBEV
114 launched through the Stella Artois brand . The campaign ? For every multipack of Stella sold , AB InBev and water . org will provide six months of clean water to people in developing countries , where often women need to walk up to 6 hours to get clean water for their family . Another strong example of AB InBev innovating and amplifying its brand , albeit in the United States , is through a partnership with Enel Green Power , an Italian renewable energy corporation . The switch to renewables for AB InBev ’ s US breweries alone corresponds to taking
48,000 passenger cars off the road every year . Budweiser bottles will feature a 100 % Renewable Electricity symbol . This is to highlight to the consumer that AB InBev now purchases 50 % of its entire electricity for its US breweries from wind power , which amounts to more than the total electricity required to brew Budweiser in the US .
“ It ’ s about showing to our consumers the fantastic work that we are doing behind our brands and our innovations towards delivering on our sustainability agenda ,” says White .
“ We need to do so in an authentic , credible way . The consumer will want to know and want to feel sure that this is an authentic approach to sustainability , and we ’ re not just paying lip service to it , and I
SMART AGRICULTURE
100 % of our direct farmers are skilled , connected and financially empowered
CIRCULAR PACKAGING
100 % of our products will be in packaging that is returnable or made from majority recycled content
think we can prove that .”
With a global footprint , selling beer in more than 100 countries , AB InBev not only has a responsibility to define its own sustainability agenda but it also
AB IN
AUGUST 2018