SUSTAINABILITY AND CSR
GEMMA CROSS some businesses have addressed this issue with remarkable results .
One such company is the innovative global iced-drinks manufacturer Polar Krush , based in northeast England , which has pledged to remove all single-use plastic from its range by the end of the year . Michael Reid , Sales Director at Polar Krush , picks up its story : “ We ’ ve always been ethical when it comes to environmental issues . We want to do the best for the world . It ’ s our ethos .”
Initially , Polar Krush encountered obstacles similar to many organisations in the beverage industry . Redi adds : “ A few years ago , the tech was very new and to get the quality of product we wanted was tough . We wanted a cup that was plantbased but we still needed a product that worked . We needed something that was clear , long-lasting and could be printed on . As technology
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