Food Magazine April 2018 | Page 18

implications not only of food safety , but also sustainability and ethically produced goods . It ’ s a simple fact that people are far more concerned with point of origin for their food products , requiring true end-to-end supply chain visibility that gives a detailed look at the whole process and the ability to precisely locate any problem .
For the latter , Bamboo Rose “ creates a full supplier profile ,” Welch comments . “ It ’ s really important as a retailer to have visibility of testing and audit companies , data around workforce , human rights , safety of workers and associated legal and ethical compliance . Many of the brands we work with really understand the importance of introducing their sustainability programmes to the market and their consumers .”
The speed at which the retail sector continues to progress is formidable . And while change may be one of the biggest challenges for any business or organisation – particularly when introducing a supply chainwide development – innovation is essential for ongoing success .
According to Welch , with a change in mindset it ’ s possible for advanced technology like Bamboo Rose ’ s

“ Many of the brands we work with really understand the importance of introducing their sustainability programmes to the market and their consumers ”

Sue Welch , CEO , Bamboo Rose
platform to significantly improve visibility . “ One thing we previously encountered was a retailer or supplier bringing on a new system , and only bringing it on for themselves . That attitude is a huge mistake and , as I ’ ve explained , success can only be achieved by understanding every partner in the community .
“ There will always be challenges , but the beauty of technology is that you can easily filter out anything that can disrupt a supply chain . By having that platform in place , you can achieve true transparency – if you know something is authenticated or validated you know it can be trusted . It ’ s all about trust .”
18 April 2018