Food Magazine April 2018 | Page 14

EXPANSION STRATEGY

complex , whether a business is operating nationally or internationally . Such an environment means that the implementation of innovative digital solutions , such as that offered by Bamboo Rose , are essential .
Gone are the days when products could be tracked merely by spreadsheet , or partners managed and contacted via phone or email . These archaic methods , according to Welch , make it all too easy for “ things to fall through the cracks ” because they are typically disconnected technologies used in isolation by partners . Instead , implementing a digital platform allows for more streamlined and efficient supply chain collaboration , thus resulting in improved transparency . “ To achieve that visibility , it ’ s vital to have a multienterprise platform ,” Welch explains . “ It ’ s no longer just about you ; it ’ s about
14 April 2018