ASIA
“ We should be able to interact with our customers seamlessly across all channels , particularly digital ”
DILIP ROUSSENALY Regional Director
By the end of 2018 , YUM !’ s goal is to become 98 % franchised in a bid to increasingly boost efficiencies across its operations . With this in mind , Roussenaly has strived to implement best practices and equip franchisees with essential systems , knowledge and processes to lead the way within the food and beverage industry across Asia .
“ We are becoming more focused , more efficient ,” says Roussenaly , then detailing Yum !’ s four pillars to drive growth .
“ Firstly , by continually innovating , building distinctive , relevant and easy brands . Secondly , by developing unmatched franchise operating capability , to deliver excellent customer experience ”, he adds .
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