REGIONAL DIRECTOR OF OPERATIONS , DILIP ROUSSENALY , DISCUSSES HIS WORK TO ENSURE KFC REMAINS DISTINCTIVE AND RELEVANT ACROSS ITS ASIA DIVISION , INCLUDING ITS PLANS TO GROW ITS DELIVERY SERVICE
For over 70 years , KFC has captured the hearts ( and appetites ) of loyal customers . A subsidiary of YUM ! Brands , it has harnessed a number of growth drivers to ensure it remains a leading restaurant brand of choice for the future . Opening up to seven new restaurants per day on average , KFC is presently the second-largest fast-food brand worldwide , and the first Western restaurant chain to enter the Chinese market .
Accepting the challenge of
undertaking KFC ’ s aggressive growth strategy in Singapore , Regional Director of Operations Dilip Roussenaly has worked to build a strong brand which listens to the needs of its customers , whilst supporting franchisees under KFC ’ s Asia division . Roussenaly was previously at KFC France , where he joined from the consulting firm McKinsey & Company .
“ We believe that our brands have a huge potential for growth globally . As part of this , there is a significant opportunity for KFC in Asia ,” he says .
114 April 2018