Food Magazine September 2015 | Page 26

BASKIN-ROBBINS
TOP 10

BASKIN-ROBBINS

Dunkin Brands is a swiftly growing parent company , thanks to the rapid development of Dunkin Donuts and its sister subsidiary Baskin-Robbins . For a while Baskin-Robbins was having a tough time competing against the blitz of frozen yogurt chains cropping up , but traditional ice cream is on the rise once again and Baskin-Robbins is thriving . “ There ’ s been a lot of recent news come through about ice cream is cool again ,” said Bill Mitchell , president of Baskin-Robbins U . S . and Canada , and Dunkin ’ Donuts and Baskin-Robbins China , Japan and Korea , in a recent interview discussing the brand . “ So we think we ’ ve already hurdled that same hurdle that we faced in the mid-80s .”

02

26 September 2015