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KEKEN
LATIN AMERICA
Freixes has been in this managerial position for the past six years , with previous experience in operations .
In pork production , Kekén has integrated a network of commercial partners from entrepreneurs in rural communities to small producers as a way to reach the most demanding markets . Slogans such as “ from the farm to the table ” are falling short due to their expansion in Asia and North America , a success that implies high management standards and constant updates in technology and health procedures . Their distribution channel includes all 250 “ Maxicarne ” convenience stores ; these branches supply customers in the domestic market and through food establishments .
The company is on track to meet their 2015
Key People
Claudio Freixes CEO of Kekén
PERFIL DE PROVEEDOR
Employees : 2,400
Established : For over 40 years , the success of our company is attributed to the significant investment in genetics , technology and health .
Industry : Swine Genetics .
Services : International leader in providing superior swine genetics and support to increase the genetic potential to the maximum in the meat chain .
CEO : • Karim Bitar - Chief Executive • Bill Christianson - COO PIC Latam
• Martin Perez - Director PIC Latinoamerica .
Visit our webpage : www . genusplc . com www . keken . com . mx 53