Food Magazine September 2014 | Page 51

SECTOR
distribution chain through Maxicarne stores .
Two of the company ’ s managers are Jorge Ricaud , a zootechnician-agronomist , who graduated from the University ITESM in the state of Queretaro . Ricaud serves as the current commercial director of Kekén and his experience includes a 10-year career for Campi , another member company of Kuo Group located in the Mexican state of Yucatan . The CEO of Kekén is Dr . Claudio Freixes , a veterinarian with prior experience in Chile ( his homeland ) and Europe .

“ We seek to develop fresh and refrigerated products , with an additional value for consumers : marinated , portioned , seasoned , but basically in the vein of fresh produce ”

– Jorge Ricaud , Commercial Director of Kekén
www . keken . com . mx 51