TOP 10

STARTUP COSTS : $ 150,00 – $ 450,000

FRANCHISE FEE : $ 30,000 1st year ; $ 25,000 2nd year onward

ROYALTY : 6 % of net sales

Two things that nearly every consumer loves : a simple menu , and the potential for customization . It ’ s a paradox of a concept best personified by the perennial popularity of In-N- Out ’ s “ secret menu ” – the most basic bare-bones menu , jazzed up with hushed unwritten inclusion of combos like grilled cheese sandwiches and Animal Style fries . It also explains the perfection of Which Wich Superior Sandwiches , a simple sandwich shop concept taken to the next level of consumer engagement with the addition of a seemingly endless mix-and-match menu ( with a few ready-to-go

46 September 2014